What you need to know

  • In a move that will make Google Chat more like competitors Slack and WhatsApp, Google is planning to add support for broadcast messaging. 
  • The new feature, called “Announcements,” will presumably allow users to pick and choose who can send messages in large groups.
  • It appears to be similar to Channels on WhatsApp, and could make Google Chat a more feasible option for workplace communication. 

Broadcast messaging is becoming an increasingly popular way to connect with a large number of users without groups turning into a frenzy. Social media features like X (formerly Twitter) Spaces and WhatsApp Channels limit who can speak or chat while allowing select users to communicate with a massive audience. Google Chat appears to be taking note of these successful features and is preparing one of its own. It’s called “Announcements,” and it will make broadcast messaging possible on the platform.

Longtime Android dissector AssembleDebug on X gave us our first look at the Announcements feature in Google Chat (via Android Police). We don’t know exactly how Announcements will work yet, but we have a good idea. Right now, there is only one type of Google Chat space, and it allows for collaborative groups. With this new feature, Google Chat users will be able to choose whether their space is for collaboration or announcements. 

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