What you need to know

  • New sales figures reveal that Google Pixel’s market share is nearing 5% in the US.
  • This is despite an overall drop in sales of almost 14%.
  • Google was the only major Android device manufacturer to grow market share in the US in 2023.

While Google’s Pixel devices are consistently among the best Android phones available, they have struggled to compete with Apple and Samsung for market share. However, a new report suggests that Google’s perseverance might be beginning to pay off.

We’ve previously noted how Pixel phones represented 3% of phones shipped in Q4 of 2023, building on impressive growth from previous generations of the Pixel range. Now, new figures indicate that despite a challenging market, Google has continued to grow its market share in the US.

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