What You Should Know:

Walmart is upping the ante with its new Optical Virtual Try-On (VTO) feature, allowing you to virtually “try on” hundreds of frames and purchase prescription glasses online.

– Walmart’s Optical Virtual Try-On and online prescription purchases offer a convenient, personalized, and exciting way to shop for eyewear.

Beyond the Basics: A Supercharged VTO Experience

While virtual try-on is gaining traction, Walmart’s offering takes it a notch higher. They utilize advanced 3D data and algorithms to create hyper-realistic digital twins of eyewear frames, giving you a precise picture of how they’ll look on your face. Forget clunky overlays; this is like stepping into a virtual mirror with your own personalized showcase!

Seamless Shopping from Click to Checkout

Here’s how it works:

  1. Browse the extensive collection: Over 750 trendy frames await you on Walmart.com or the Walmart app.
  2. Click “Try them on” on the product page and prepare for a virtual makeover.
  3. Allow a facial scan and watch the frames magically appear on your face, mimicking a real-life mirror experience.
  4. Customize your lenses: Select your prescription, pupillary distance, and even lens coatings for a personalized fit.
  5. Add your creation to your cart and checkout.
  6. Get finishing touches: Visit your local Walmart Vision Center for adjustments and expert advice from trained opticians.

More Than Just Virtual: A Commitment to Vision Wellness

Walmart’s commitment to eyewear extends beyond virtual experiences. They’re actively investing in their Vision Centers across the country, offering:

  • An expanded assortment: Find affordable high-quality frames, including popular brands like DKNY and Nike Eyewear, at every day low prices.
  • Reimagined Vision Centers: Enjoy an elevated shopping experience with dedicated spaces for trying on frames and finding the perfect fit.
  • Nationwide reach: Over 3,000 Vision Centers nationwide make it easy to fill prescriptions, shop for sunglasses, reading glasses, and contact lenses.
  • Investing in associates: Opticians receive ongoing training and certifications, ensuring you get the best possible care and advice.

“As a trusted health and wellness destination for over 33 years, we are dedicated to expanding our assortment and services to ensure we’re meeting our customers’ evolving needs – to live better and healthier lives. We continue to focus on improving access and convenience for our customers by allowing them to shop how and where they want. With the launch of Optical Virtual Try-On and online prescription eyewear shopping, we are taking the next step to help customers see better to live better,” said David Reitnauer, VP Optical, Walmart Health & Wellness.

Leave a Reply